Legal Services
Law firm website: from a business card to a lead machine
- ×2.7
- qualified inquiries
- 25+
- practice pages
- 4.2%
- conversion to inquiry
Challenge
A law firm with a strong offline reputation had a five-page business-card website. Clients searched for “bankruptcy filing cost” and “debt recovery lawyer” — and found competitors: the firm had no pages for those queries at all.
Solution
We unpacked the practices into 25+ landing pages: each targets its own query cluster with a plain-language process description, staged pricing, timelines and anonymized case results. A trust block: the team with credentials, recovered amounts, client reviews. Forms matched to intent: “get a case assessment” converts legal clients far better than “leave a request”.
Result
In six months, practice-page organic search made the firm visible for commercial queries and qualified inquiries grew 2.7×. Landing conversion is 4.2%: visitors arrive with an actual case, not just to browse.