Property developer website: an interactive apartment picker

Challenge

A developer sold two residential complexes through a brochure site: PDF floor plans, prices “on request”, a contact form in the footer. Buyers went to aggregators to research the same buildings — where agents intercepted the leads.

Solution

We made apartment selection interactive: a floor-and-section grid, filters by area, price and orientation, and a dedicated page per unit with its floor plan and exact price. Prices and statuses sync with the sales CRM: a sold unit disappears from the storefront instantly. A mortgage calculator with partner banks’ live rates sits right in the unit card.

Result

Time on site tripled — buyers now choose their apartment on the developer’s site, not on aggregators. Viewing requests grew 60%, and managers stopped answering “how much is it” — prospects arrive with a unit already picked.