Law firm SEO: from invisible to TOP-3 in bankruptcy queries

Challenge

The firm competed in one of the most overheated niches: bankruptcy results are packed with aggregators and national chains. The site existed, the traffic didn’t — 30 visits a day, zero leads from search.

Solution

We entered through informational demand: people research for months before filing — “will my utility debts be written off”, “what assets can be seized”. We built a content pipeline: lawyers provide the substance, an editor packages it, every article covers a question cluster and leads to a practice page. Commercial pages got a debt calculator, staged process breakdowns and anonymized case results. FAQ markup earned rich snippets that out-click higher positions.

Result

Seven months in: TOP-3 for the key commercial cluster in the region, 60+ articles ranking for informational queries. Organic leads grew 4× — and they arrive better qualified than paid ones, having already read how the process works.