Classifieds for an Auto Repair Chain: Leads 4× Cheaper than Search

The task

The four-location chain had tried classifieds on its own: a couple of “car repair” listings, zero structure, replies “whenever we’re free”. Inquiries came, but randomly. Meanwhile search ads in the auto niche got pricier every month — a cheap-lead channel was needed.

The solution

We unpacked services into a listing matrix: every service × every district of presence — each with its own photos, prices and copy matching local demand. Paid promotion strategy: boost what generates inquiries, not everything at once. Auto-replies answer within a minute around the clock — on classifieds, response speed drives both ranking and conversion. Inquiries are tagged and merged into shared analytics with the search channel.

The result

240 inquiries a month at a quarter of the search-ad lead price. The chain’s listings hold TOP-3 positions for key services in their districts. The channel went from “tried it, doesn’t work” to the primary lead source for two locations out of four.