Residential Project Ads: 47 Sales from Performance Channels

The task

The developer got leads from advertising but never learned their fate: marketing reported leads, sales complained about quality, and every budget approval turned into a fight. The requirement was hard: measure advertising down to closed sales.

The solution

First we wired the circuit: ads → call tracking → the sales CRM → deal statuses. Channels got roles: search captures hot “buy an apartment + district” demand; social warms audiences with a “pick a layout for your budget” quiz that also qualifies by mortgage; Telegram Ads builds the construction-progress channel audience — nurturing the long cycle. Budget moved weekly on data: not “where leads are cheaper” but “where sales come from”.

The result

A year later: 47 sales directly attributed to advertising, a 6.8% ad-spend ratio against the 10% plan. A qualified lead costs $52. For the first time the board approved the ad budget without a fight — the report was in apartments, not clicks.