Food delivery website: an owned ordering channel instead of aggregator fees

Challenge

A kitchen chain paid aggregators a hefty cut of every order. Its own channel was a phone line. The customer base lived inside the aggregators: the chain didn’t know its buyers and couldn’t bring them back.

Solution

We built a fast storefront with a cart: the menu syncs with the POS system, stop-lists update automatically, delivery zones carry their own fees and minimum orders. Online payment, saved addresses and two-click reordering. A loyalty program rewards direct orders — the math works because there’s no aggregator commission.

Result

Within four months, 40% of orders moved to the owned channel and commission costs dropped 22%. The customer base is now the chain’s own: campaigns and bonuses drive 31% repeat orders — a retention channel aggregators simply don’t provide.