PPC Campaign Management
A careful account takeover in 3-5 days and a weekly protocol of 52 cycles a year. PPC management where every week lands in the report.
Goals we set for the website
- 3-5 days
- for a takeover with zero downtime
- 0
- campaign learning lost
- 52
- weekly optimization cycles a year
Sound familiar?
Campaigns are set up and running, but the vendor vanished — the account lives unattended
The in-house specialist left, the access stayed: who adjusts the bids now is anyone's guess
The cheap "management" turned out to be a monthly statistics screenshot
Switching vendors feels dangerous: they'll rebuild everything and burn the accumulated learning
PPC Campaign Management
What's included
Intake audit
A full account inventory: working combinations under protection, leaks into a treatment plan, risks into a protocol
Careful takeover
What works isn't rebuilt: statistics and bidding-strategy learning survive — no "reset to zero"
Weekly playbook
A fixed checklist: search terms, placements, bids, ad rotation — discipline instead of babysitting
Budget control
Daily pacing, campaign caps, anomaly alerts — overspend excluded by process
A test queue
Ad and strategy hypotheses run in order with recorded outcomes — a knowledge library accumulates
Report & access
The account is yours, the report is weekly in leads and money — transparency without "send us the stats" requests
How the project runs
How the project runs
- 3-5 days
Audit & media plan
Niche, competitors, unit economics — a cost-per-lead forecast before launch
- 2-4 days
Analytics first
Goals, call tracking, a CRM link — we count before we spend
- 3-7 days
Campaign launch
Structure, ads, landing pages — first leads within the first week
- weekly
Optimization & growth
Query and placement cleanup, bid tests — cost per lead falls systematically
Management is a discipline, not account babysitting
PPC degrades without work. Queries get littered. Display placements grow junk. Bids fall behind the auction. Ads burn out. Cheap “management” is usually a monthly statistics screenshot on top of that degradation. Real management is a weekly work protocol with recorded results. 52 optimization cycles a year, each slightly lowering the lead cost. Boring. And the only thing that works over the distance.
The careful takeover: the vendor-change fear removed by process
The-new-vendor-will-rebuild-everything-and-results-will-reset. A fear as widespread as it is justified: a rebuild kills the accumulated statistics and the auto-strategies’ learning. Our protocol is the opposite. The intake audit describes the account. Working combinations get taken under protection. Only the leaks get treated. Changes are pinpoint with effect control. The takeover takes 3-5 days without stopping the ads. In the review above, exactly that saved the season for a store with a vanished vendor.
The weekly cycle: what happens to your account every 7 days
The protocol is fixed and identical in good and bad weeks. Search query review with negative keywords. Network placement cleanup. Bids and adjustments by segment. Rotation of burned-out ads. Budget pacing control with anomaly alerts. A test of the next hypothesis from the queue. Each item’s result gets recorded. In a quarter, the account has a decision history instead of it-spun-somehow. Discipline, not epiphanies, delivered the −34% lead cost in the B2B client’s review.
The budget under process control
Overspend and weekend burns are the diseases of unattended accounts. We close them with process. Daily pacing. Campaign limits. Automatic alerts on anomalous spend and CPC spikes. A separate circuit protects against click fraud on competitive queries. The budget is paid to the platforms directly from your accounts. We don’t touch the money, we only manage its efficiency.
Transparency and the service’s place
The account is yours, the access is yours. The report is weekly, in leads and money, with the next week’s plan. Transparency by default. Management is a service layer over any stack. We take Google Ads and other accounts in any state. If the channel isn’t launched yet, the neighboring solutions cover the setup from scratch. For multichannel tasks there’s the comprehensive format with unified analytics — this service’s next step.
Related case study
Client reviews
Client reviews
The vendor vanished mid-season, the account spun on autopilot and burned money. Taken over in four days without a stop. Working campaigns untouched, the leaks closed. The season was saved, and by month's end the order cost was lower than under the live vendor.
I most feared the classic we'll-rebuild-everything: our campaigns carry a year of statistics. Here it was the opposite. The working parts got taken under protection, changes were pinpoint. The strategies' learning didn't burn, leads didn't dip for a single week.
The difference from the previous management is the protocol. Every week I see what was done, what it gave and what's planned. I used to get a metrics screenshot once a month. In a quarter the lead cost fell 34%, purely from discipline.
Related solutions
Related solutions
Google Ads Setup and Management
A demand-driven structure, analytics before launch and weekly cleanup. Search ads counted in leads and money, not clicks.
International PPC Management
Search, PMax and YouTube for your geos. Campaigns in the audience's language, honest conversions and per-market lead reports.
Meta Ads Management: Instagram & Facebook
Lookalike and engagement segments, two-tap lead forms and a creative pipeline. Meta ads counted in leads and deals, not reach.
FAQ
FAQ about paid advertising
01How much does PPC management cost?
From $700 a month per account, Google Ads or another system. A two-system pair from $1,300 a month. The takeover audit is included in the first month. The budget is paid to the platforms directly from your accounts.
02Do our campaigns have to be rebuilt?
No, and most often that's harmful. Working campaigns have accumulated statistics and strategy learning, a rebuild resets them. Our principle is a careful takeover. The working parts get preserved, the leaks get treated, changes are pinpoint with effect control. A rebuild is the last resort for hopeless accounts, and we'll say so straight at the audit.
03How fast do you take over an account?
The takeover takes 3-5 days without stopping the ads. The audit, an inventory of working combinations, a risk protocol, reporting setup — and the protocol kicks in from the first week. Campaign downtime at a vendor change is a myth if the handover follows a process.
04What exactly does weekly management include?
A fixed protocol. Search query review and negative keywords. Placement cleanup. Bids and adjustments. Ad rotation. Budget pacing control. A test of the next hypothesis and the report. That's about 52 optimization cycles a year against set-it-and-glance.
05How does your report differ from a statistics screenshot?
The report answers three questions. How many leads and at what cost. What was done during the week and what it gave. What's planned for the next. Plus full account access at any moment. Transparency by default, not on request.
Let’s discuss your project
Free estimate and a proposed solution within one day.