Google Ads Setup and Management
A demand-driven structure, analytics before launch and weekly cleanup. Search ads counted in leads and money, not clicks.
Goals we set for the website
- 3-7 days
- to first leads
- −30-50%
- cost per lead in 2-3 months
- 100%
- of budget attributed to leads
Sound familiar?
The account was set up "somehow": a hundred inherited campaigns, no goals, budget destination unknown
Leads exist in the vendor's report but the phone is silent: they count clicks and "engagement conversions"
Display eats the budget through junk placements — clicker apps and parasite sites
Smart bidding has been "learning" for three months — and you're paying its tuition
Google Ads Setup and Management
What's included
Account audit
Unpacking the inheritance: overlaps, empty goals, display waste — a treatment plan before launch
Campaign structure
Hot demand, brand, competitors, display, retargeting — each segment with its own budget and KPI
Analytics & call tracking
Goals, calls, a CRM link — every cent of budget attributed to a lead
Cleanup & negatives
Weekly: search terms, display placements, segment adjustments
Smart bidding, used smartly
Enough conversions — automation; not enough — manual control: no "learning" at your expense
Reporting in money
Leads, their cost and quality per campaign — weekly, no impression fluff
How the project runs
How the project runs
- 3-5 days
Audit & media plan
Niche, competitors, unit economics — a cost-per-lead forecast before launch
- 2-4 days
Analytics first
Goals, call tracking, a CRM link — we count before we spend
- 3-7 days
Campaign launch
Structure, ads, landing pages — first leads within the first week
- weekly
Optimization & growth
Query and placement cleanup, bid tests — cost per lead falls systematically
Search ads: the fastest channel and the easiest way to burn a budget
Search advertising brings hot demand. The person is already looking for your service, all that’s left is to stand above competitors at a reasonable price. But the launch’s ease is deceptive. Anyone can set-it-up-in-an-evening. Not burning the budget is a craft. Overlapping campaigns, missing goals, junk display placements, auto-strategies without data. A typical account we take in for an audit loses 30-50% of the budget on those four points.
Analytics first, budget second
Our iron rule: not a cent of traffic before the lead counter is set up. Analytics goals, call tracking for phone leads, a CRM link. Every campaign and phrase gets attributed to leads and, where possible, to deals. That changes the very conversation about ads. Not CTR-grew, but a-lead-costs-1100-versus-1400-last-month. Bid and budget decisions are made on those numbers. They should have no other basis.
The structure: every demand gets its budget and its price
Dumping everything into one campaign is the classic burn. Hot buy-plus-service queries, brand, competitor and cold display we split into separate campaigns with their own budgets and target lead costs. Hot search pays back at a higher click price. Display adds volume cheaper. Retargeting closes the hesitant. The result is a managed system instead of a common pot where profitable segments sponsor the losing ones.
Management: the routine cleanup that actually makes the result
Search ads aren’t set-up, they’re managed. Weekly: search query review and negative keyword additions, cleaning display placements from clickers and parasites, adjustments by gender, age, device and time. Auto-strategies get applied by the data. Where there are 30+ conversions a month, automation works. Where fewer — manual management, without training-the-algorithm at your expense. What cuts the lead cost by 30-50% in 2-3 months is this boring discipline, not secret settings.
Reporting and the borders of honesty
Once a week, a report in the language of money. Leads by campaign, cost, dynamics, next week’s plan. The account is yours, the budget is paid directly to the platform, all assets belong to you. And an honest frame. Ads are an auction, nobody can guarantee 100-leads. Whoever guarantees prices it in or counts clicks. We guarantee the process, transparency and a forecast we back with our reputation. The pairing with SEO, our second specialty, lowers the auction dependence over time.
Related case study
Client reviews
Client reviews
For three years our search ads were managed with click-and-CTR reports. Here the first question was what-does-your-lead-cost-and-what-should-it. Two months later it fell from 1900 to 1100. I read the reports in a minute: leads and money.
The account came from the previous vendor in a dump state. The audit showed a third of the budget going to junk display placements. We cleaned and rebuilt, and the same budget started bringing twice the bookings.
I value the honesty with auto-strategies. Where conversions were scarce, they didn't train-the-algorithm on our money, they managed by hand. And the CRM link: I see deals from the ads, not just leads.
Related solutions
Related solutions
International PPC Management
Search, PMax and YouTube for your geos. Campaigns in the audience's language, honest conversions and per-market lead reports.
Meta Ads Management: Instagram & Facebook
Lookalike and engagement segments, two-tap lead forms and a creative pipeline. Meta ads counted in leads and deals, not reach.
Instagram Advertising Management
Instagram and Facebook for the markets your audience lives in. Lookalikes on buyers, Reels creatives and honest tracking via the Conversions API.
FAQ
FAQ about paid advertising
01How much does search ads setup and management cost?
Management from $900 a month. Setup from scratch or an account rebuild is included in the first month. The ad budget is separate and paid directly to the platform from your account. A media plan with a lead-cost forecast is free after an audit.
02When will the first leads arrive?
From search within 3-7 days of launch, hot demand converts immediately. Then 2-3 months of systematic cleanup cut the lead cost by 30-50%. Beware of those promising cheap-leads-from-day-one. Usually those are clicks, not leads.
03What's the minimum budget for search ads?
It depends on the niche and the region. Local services start around $700-1,000 a month, competitive niches like medicine, real estate and legal from $1,500-2,000. At the audit we count honestly. If the budget can't buy meaningful volume, we'll suggest classifieds or paid social instead of burning a small budget.
04Auto-strategies or manual management?
By the data, not by fashion. Auto-strategies need statistics: from 30 conversions a month per campaign. Where that exists, automation beats hands. Where it doesn't — manual bids, otherwise the algorithm trains on your budget. Our typical account is a hybrid.
05Will the account and campaigns stay with us?
Yes, always. We work in your account, you pay the budget directly to the platform, all campaigns and assets belong to you. If you leave, everything stays. We consider that market hygiene, not a bonus.
Let’s discuss your project
Free estimate and a proposed solution within one day.